Zara Larsson and the Return of Playful MakeupIs beauty getting fun again? The TrendPop star Zara Larsson has recently been leaning into bold, expressive beauty looks that feel like a departure from the ultra-minimal makeup trends that have dominated the past few years.From vibrant eyeshadow to glossy lips and…

The rise of at-home facial devicesWhy beauty routines are starting to look more like skincare labs The TrendA new category of beauty products is reshaping skincare routines: at-home facial devices. From LED masks to vibrating massage tools, consumers are increasingly turning to technology to replicate professional skincare treatments from…

How 90’s Minimalism Is Shaping Beauty. Carolyn Bessette Kennedy is trending again after her portrayal in the new series Love Story, and the beauty industry is paying attention