Zara Larsson and the Return of Playful Makeup Is beauty getting fun again? The Trend Pop star Zara Larsson has recently been leaning into bold, expressive beauty looks that feel like a departure from the ultra-minimal makeup trends that have dominated the past few years.From vibrant eyeshadow to glossy lips and statement blush, her recent […]
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The rise of at-home facial devices Why beauty routines are starting to look more like skincare labs The Trend A new category of beauty products is reshaping skincare routines: at-home facial devices. From LED masks to vibrating massage tools, consumers are increasingly turning to technology to replicate professional skincare treatments from home.What was once limited
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Medicube The K-Beauty brand turning viral skincare technology into a global trend. Brand Snapshot Founder: APR Company Founded: 2016Category: Skincare/Beauty Devices Headquarters: Seoul, South Korea Brand Story Medicube was created as part of APR Company, a company focused on developing technology-driven beauty solutions. From the beginning, the brand positioned itself as a dermatology-backed skincare line, focusing on products designed
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How 90’s Minimalism Is Shaping Beauty. Carolyn Bessette Kennedy is trending again after her portrayal in the new series Love Story, and the beauty industry is paying attention
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Go through my must-have products with me for the month of August! To perfume, makeup, and skincare. I can’t live without these.
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Learn how beauty is revolutionizing how products and services are created, marketed, and personalized
L’Oréal x NVIDIA: When Beauty Meets AI Brilliance Read More »
In the world of beauty, few founders have left a mark quite like Maureen Kelly, the powerhouse behind Tarte Cosmetics. With no formal beauty training but a passion for clean makeup and a gut feeling that the industry needed a shake-up, Maureen turned a personal problem—sensitive skin and a lack of ingredient-conscious options—into a billion-dollar
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Acne-fighting skincare routine Alix Earle isn’t your typical get ready with me girl-she’s a Gen Z beauty icon with over 5 million followers and a skincare routine that’s surprisingly grounded. In fact, one of the reasons fans connect with her so deeply is because her raw honesty about her skin. In a recent TikTok she
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How Farmacy Beauty Quietly Built a Clean Skincare Empire Farmacy Beauty is a clean skincare brand that blends farm-sourced botanicals with modern skincare science. The brand focuses on transparency, sustainability, and effective formulas powered by natural ingredients Brand Snapshot Founder: David ChungFounded: 2015Category: Clean skincareHeadquarters: New York, USAKnown For: Farm-to-face skincare and botanical ingredients Brand
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Celebrities are no longer just the faces The last decade has seen a tidal wave of celebrity-led beauty brands, partnerships, and ventures, turning A-list celebrities into CEO’s, entrepreneurs, and power players. From Rihanna’s Fenty Beauty to Hailey Bieber’s minimalist Rhode, celebrities are no longer just the faces of beauty-they’re shaping the future. But with so
how celebrities are reshaping the beauty industry – and who’s actually winning Read More »